3M Warfighter Safety
We’ve helped create a unique brand within 3M to encompass personal protective safety products for the Military. By researching competitors, the market space, and product lines, we helped the 3M team integrate 3 different brands, for the first time-ever, under an umbrella that our team created: 3M Warfighter Safety. This completely new vertical integrated products from 3M Scott Safety, 3M Peltor, and 3M Ceradyne personal protective equipment into the same space. From this top down approach our agency integrated product consulting, creative consulting, branding and media consulting / co-production with Drift Media Productions.
Task
Create a vertical within 3M to integrate 3M Scott Safety, 3M Peltor and 3M Scott Safety under a new vertical
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